Where Tradition Meets Trend
About Vastranand
Vastranand isn’t just a name — it’s a feeling woven into every saree we create. ‘Vastra’ means clothing, and ‘Anand’ means joy. Together, Vastranand represents the joy of draping tradition, the pride of cultural identity, and the grace of timeless elegance.
Founded in 2017 in Surat’s vibrant Vankar Textile Market, Vastranand began as a humble 160 sq. ft. shop run by brothers Jigar and Ravi Viradiya — Jigar’s sharp business mind and Ravi’s years in luxury garments laying the foundation of a brand that would change Indian ethnicwear.
Today, that same joy comes home to the United Kingdom.
The Soul of Indian Sarees
About Vastranand
Vastranand isn’t just a name — it’s a feeling woven into every saree we create. ‘Vastra’ means clothing, and ‘Anand’ means joy. Together, Vastranand represents the joy of draping tradition, the pride of cultural identity, and the grace of timeless elegance.
Founded in 2017 in Surat’s vibrant Vankar Textile Market, Vastranand began as a humble 160 sq. ft. shop run by brothers Jigar and Ravi Viradiya — Jigar’s sharp business mind and Ravi’s years in luxury garments laying the foundation of a brand that would change Indian ethnicwear.
Today, that same joy comes home to the United Kingdom.
Our Journey
Starting with local saree sales in 2017, Vastranand quickly gained a reputation for lightweight, stylish designs and smart pricing. Within 6 months, we tripled our sales and expanded into a larger space, setting the pace for rapid growth. By 2018, we supplied local resellers and dealers across India’s textile hubs. In just two years, Vastranand scaled 5X, culminating in a significant breakthrough in 2019 by launching on India’s biggest online fashion marketplaces. This digital entry rocketed our sales 10X.
Even during the challenging pandemic years, Vastranand defied industry trends with continuous scaling, thanks to the founders’ combined experience and a focus on unique, exclusive products and organic lead generation in India’s offline textile markets
Craftsmanship At The Core
Our sarees are more than fabric — they are stories crafted by skilled artisans and weavers from all across India. We honor and preserve their ancestral techniques, patience, and passion, blending age-old craftsmanship with modern aesthetics. Each saree carries the legacy of generations, made lightweight, shrink-resistant, and finished to perfection — all at an affordable price point.
Pioneering F2C: Factory to Customer Model
In 2024, Vastranand proudly became India’s first textile brand to fully embrace the F2C (Factory-to-Customer) model. We cut out middlemen and bring our products directly from factory floors to customers’ doorsteps.
This approach means:
- Lower prices with no quality compromise
- Faster product launches and deliveries
- Complete control over fabric sourcing, weaving, printing, embroidery, and finishing under one roof.
Our Journey
Our brand new official website launched in 2024 serves as the direct channel for customers to experience authentic Vastranand sarees with ease and confidence.
The Sachin GIDC Headquarters — Powering Speed and Scale
Recognising the need for scale and agility, in 2024 we invested in a 30,500 sq. ft. state-of-the-art facility in Sachin GIDC, Surat — the heart of India’s textile industry.
Sachin GIDC offers:
- Proximity to fabric mills and suppliers
- Seamless logistics for rapid dispatch and delivery
- A dynamic ecosystem aligned with Vastranand’s core value: F.A.S.T.
F.A.S.T. stands for:
- Fast New Launches
- Accurate Dispatch Systems
- Speedy Customer Delivery
- Teamwork with Urgency & Precision
Craftsmanship At The Core
Today, over 150+ creative and dedicated professionals work here — including India’s best designers, sales experts, operations teams, and customer support — all united by the mission to serve you faster and better. Vastranand Today: From Market Followers to Fashion Trendsetters
By 2024, Vastranand proudly stands not as a follower but as a trendsetter in Indian ethnic fashion. Our innovative designs, exclusive products, and smart pricing have made us a household name in Surat and beyond.
We lead with:
- Original, fashion-forward collections every season
- A powerful reseller network across India
- A presence on India’s biggest online fashion marketplaces
- A direct factory-to-customer online platform
From our factory in Surat to your door in Britain
The UK Chapter
The Vastranand story now continues across the seas. VASTRANAND UK LTD — our own company, registered in England & Wales and based in Harrow — brings the complete Vastranand collection to the United Kingdom: the same sarees, handcrafted at the same family factory in Surat, at the same factory price as home, with no retail markup added.
Every UK order is picked, packed and sealed at our factory by the same hands that made it, dispatched within 48 hours, and typically reaches your door in around 10 days. You shop with full UK consumer protection, and our UK-based team is always one message away at uk.vastranand@gmail.com.
The Vastranand Philosophy
We believe a saree is not just fabric — it’s a celebration of culture, a memory, and a voice of empowerment. Our unique value-based business model supports sellers and customers alike, with a deep commitment to women empowerment, enabling women entrepreneurs to weave their own success stories.
We don’t just sell sarees — we weave impact, build communities, and foster pride.
